Probably, this is for the first time a TV channel is getting into film production in the country. And that is Telugu people’s dearest channel MAA TV. We all know that MAA TV is co-owned by Sony TV- Chiranjeevi, Nagarujuna- Allu Aravind and Nimmagadda Prasad. There is a huge competition for satellite rights of big film heroes among MAA TV , Gemini Tv and Zee Telugu channels. What must have gone through the minds of MAA TV management, they finally came up with this new initiative of making films with low budgets.
As per the buzz, it is being said that MAA TV has already zeroed in 6 subjects, out which three projects are already started it seems. We all know that MAA TV has conducted mega short film contest. It is learnt that , MAA TV management has picked up few bright youngsters and has assigned the projects it seems. This is really a wonderful move by the pioneer of small screen industry. Will this encourage other TV channels also to get into film making? Lets wait and see.