The annual IIFA Utsavam rewards the artistic and technical achievements of the South Indian film industry. The ceremony is organised by Wizcraft International, the team behind the IIFA Awards, and represents Tamil cinema, Telugu cinema, Malayalam cinema and Kannada cinema.
IIFA (South) Awards function for 2017 would be held shortly. Stars from Telugu, Tamil, Malayalam and Kannada languages would participate in the awards function. Nominations process has already been completed. Telugu heroes Rana and Nani are given the responsibilities as hosts to conduct the programme.