Sula Vineyards launches a premium Cognac-style grape Brandy – ‘J’
– The company is taking yet another step into the world of spirits –
Hyderabad. Sula Vineyards, India’s #1 wine company who earlier this year launched India’s first 100% Premium Grape Brandy JANUS – is taking yet another step into the world of spirits. The company announces the launch of J – a Cognac-style brandy great also as a base for a wide variety of cocktails.
Being the second handcrafted premium spirit from the ‘House of Sula’ – J is made using grapes from Nashik Valley. The grape brandy is aged in small French oak barrels which impart a smooth and distinctive taste, also giving J a spectrum of aromas and a complex character of a Cognac-style brandy.J is double distilled in small batches using small alembic copper pot stills, resulting in an exceptionally smooth liquor and a distinct character. It is golden in colour with developed notes of dried fruits, vanilla, tobacco and honey.
J comes in a beautiful packaging with a bottle design inspired from the mid-19th century, a style known as ‘standard fifth’ or ‘lettered brandy’ with embossing. The bottle’s slender design, broad masculine shoulders and long neck makes it stand apart. The unique design of the Fabrizio cap which is tamper proof, also ensures a smooth flow of the liquid from the bottle, tilted in any direction.
Talking on the launch Cecilia Oldne, Sula’s Global Brand Ambassador says, “JANUS has already found its well-deserved place in many bars and households across the country. What many don’t know is that grape brandy is also an excellent spirit for making a variety of great drinks. The smoother and fruitier the spirit, the better! J is indeed a star served on its own – but its style, characteristics and price makes it simply the ideal brandy for cocktails!”
President – Sales and Marketing at Sula Vineyards Deepak Bhatnagar added, “Brandy consumption as a segment in spirits is growing in India by the day and it is also on request and demand we are launching J. Adding to the range of premium grape brandys, customers can now look forward to yet another option and one even lighter on the pocket!”
While JANUS is a 100% premium grape spirit, J is a made of 50% premium grape spirit blended with other premium spirit.
JANUS is praised by experts in India and even internationally, it is the ideal choice for connoisseurs who prefer their drinks neat or on ice. JANUS recently won a medal in the prestigious International Spirits Challenge.
J is the little brother – a brandy that will be launched in steps across India. The brandy is even lighter on the pocket, also perfect for bartenders, youngsters also looking for a premium brandy for their cocktails.
J will be available in 750 ml and 180 ml. The 750 ml in Andhra Pradesh is priced at 1600 INR, Telangana INR 1550, Karnataka INR 1495 and in Goa INR 990. In Pondicherry, Daman and Silvassa, J will retail at INR 950 and be available across leading outlets. J is produced by Artisan Spirits, a 100% subsidiary of Sula Vineyards.